Antonio Canto Rodríguez
Market intelligence, research and data analysis · Spain · antonio.canto.empleo@gmail.com · antoniocanto.com · linkedin.com/in/antoniocanto
Profile
Researcher and analyst with more than a decade of experience turning market, customer and commercial data into recommendations for decision-makers. Two Spanish university degrees, in Psychology and in Market Research and Marketing Techniques, combining quantitative methods, behavioural science and economics. Experience in research consultancy, financial services and global employment services; has managed a team, a research budget and external suppliers, and founded and launched a digital health service.
Experience
Atlas HXM · Market intelligence, research and analytics · Spain, global remit
- CRM segmentation, win/loss research and country-level demand analysis.
- Composite indices, B2B survey design and campaign attribution audits.
BNP Paribas Cardif · Market research and analysis, Spain and Portugal · Madrid
- Managed a team of two, a research budget of about €200,000 and around ten external suppliers.
- Designed and implemented a competitive-intelligence system for payment-protection insurance, tracking products, prices and distribution across financial partners.
- Built a customer-intelligence programme from large surveys of credit and recurring-payment users, producing partner-specific profiles and business plans ahead of B2B meetings.
Análisis e Investigación (Clover) · Senior market research analyst and project director · Madrid
- Ran full-cycle quantitative and qualitative studies for large clients in energy, telecoms, FMCG, cosmetics, fashion, mobility and leisure.
- Applied conjoint analysis, segmentation, advertising pre- and post-tests, cross-media tracking and blind product tests; managed fieldwork and suppliers.
SynAppsi · Founder · Madrid
- Founded and launched an online psychological-support platform; led product, development coordination, marketing and operations, with a team of four psychologists and its first customers.
Earlier · Eurostars Hotels, London (customer research and corporate prospecting) · LOXAM, Valencia (HR and marketing support)
Education
Licenciatura in Market Research and Marketing Techniques · Universitat de València
Licenciatura in Psychology · five-year Spanish university degree
Methods and tools
Research: survey and questionnaire design, sampling and fieldwork control, interviews and focus groups, segmentation, conjoint and willingness-to-pay, drivers analysis, brand and advertising tracking, product testing, text coding, win/loss analysis. Analysis: descriptive and inferential statistics, cohort and funnel analysis, composite indices, market sizing by scenario, data cleaning and documentation. Tools: Excel (advanced), HubSpot, PowerPoint, AI-assisted research; Python, SQL, R, Power BI and Tableau in working use.
Training and languages
AI in Healthcare specialisation, Stanford University (2024) · Data Science, IBM (2023) · Data Analytics, General Assembly (2022) · Intermediate SQL, DataCamp (2022) · How to Manage People, IESE (2020) · Statistical Analysis of fMRI Data, Johns Hopkins University (2014).
Spanish (native) · English (C1, self-assessed; working language) · Portuguese and French (basic). EU citizen (Spain); based in Spain and open to relocation.